In an unprecedented “virtual hearing,” dozens of people voted and commented as part of a Citizens Online News Council on a formal written complaint from Washington Secretary of State Sam Reed against KIRO7 Eyewitness News.
The votes were largely critical of KIRO7 and upheld Secretary Reed’s complaint. Of nearly 100 people who voted online, only a few defended KIRO. The rest supported Reed’s position.
A key part of the Washington News Council’s mission is to encourage citizen participation in public discussion of media ethics and accountability. This online vote advances that goal.
The WNC invited citizens to vote on the questions that the full News Council would have considered had this case gone to a hearing. (For a full list of the questions, total votes and collected comments, plus complete background information, see HERE)
The voting deadline was April 30, 2009, during national “Media Ethics Week” sponsored by the Society of Professional Journalists. Votes came from statewide, with a few from other states. Some votes were from journalists. Most voters added comments. Examples:
“KIRO TV’s News Director, Reporter, and General Manager should come clean and be a good example by admitting that a journalist made a mistake.”
– Ken Hatch, former president, KIRO TV
“KIRO was clearly cautioned about checking its facts, but seemed more driven by getting a sensational story than by being accurate.”
– Mike Flynn, former publisher, Puget Sound Business Journal
“This case deserves coverage in media journals to show how careless coverage easily misleads.”
– Arnold Ismach, former dean, University of Oregon Journalism School
“KIRO ignored much of the factual information presented in the meetings with the Secretary of State and reported only what they wanted to report to make the story more inflammatory.”
– Roy Kimbel, Center for Ethical Development, Tacoma Community College
“I would say that the damage was done to the state – and the democracy in which we live.”
– Mike Kittross, editor, Media Ethics magazine
When Reed filed his complaint with the Washington News Council, he contended that two KIRO stories aired last fall were “factually incorrect, incomplete, misleading, sensationalized, inflammatory and unfair.” Reed and his staff had previously asked KIRO to air corrections and remove the stories from its website. When KIRO declined, Reed turned to the WNC.
The WNC accepted Reed’s complaint and hand-delivered it to KIRO. After they received the complaint, KIRO top management met with Reed and his staff in Olympia. They still refused to air corrections, but offered to remove the stories from their website if Reed agreed not inform the News Council or the public. Reed declined that offer. Later, KIRO removed the stories without informing Reed or the WNC, and without admitting any inaccuracies. Reed decided not to seek a public WNC hearing, so an online “virtual hearing” was proposed to hear citizens’ views.
The WNC invited KIRO to respond to Reed’s complaint, but the station did not return phone calls or emails, or answer a letter that accompanied the complaint. If KIRO responds at any time to the voting results and comments, we will post the full response on our website.
CONTACT: John Hamer, Executive Director (jhamer@wanewscouncil.org), 206.262.9793


WNC Responds to Society of Professional Journalists’ national Ethics Committee