Tom Stites’ Banyan Project: Will Co-op Journalism Work?

Tom Stites explains The Banyan Project to a group at Ivar's Salmon House

Journalism, says Tom Stites, should be: 1) relevant to people’s lives, 2) respectful of everyone, and 3) worthy of their trust.

Relevant. Respectful. Trustworthy. What’s so hard about that?

Nothing, really, but too much journalism today falls short of those goals, according to Stites, founder of The Banyan Project, a nascent national pilot effort still in the development stages.

Stites was just in Seattle for a few days to talk with people here who are trying to encourage and create more relevant, trusted, ethical and abundant journalism.

The Washington News Council invited about 25 local journalists, civic activists, public-relations professionals, academics and others to meet with Stites at Ivar’s Salmon House on Monday (Feb. 21) to learn more about Stites’ project.

Stites is currently a fellow at the Berkman Center for the Internet and Society at Harvard University. He also won the prestigious “Game Changer” award last year from the WeMedia organization, in a national competition decided by online votes. He was also one of the first journalists to take our TAO of Journalism pledge for Transparency, Accountability, and Openness.

Journalism That Matters Pacific Northwest co-hosted the event, thanks to Anne Stadler and Mike Fancher. They (and I) are active members of the JTM Collaboratory that has been meeting regularly since a large JTM gathering in January 2010 at the University of Washington. Stites also met with several co-ops in this region to explore possibilities and exchange ideas.

His plan is to use the “consumer co-op” model to create a new kind of journalism built on a “bedrock of trust and integrity,” whose citizen members will support it and sustain it. The co-op plan would allow “no possibility of structural conflict of interest,” Stites said, which can be a problem with other forms of journalism that are funded by advertisers, subscribers, individual donors and increasingly by foundation grants. (AUTHOR’S NOTE: The word structural was inadvertently omitted from my original text.)

Stites envisions several Banyan “turnkey franchises” around the country, whose co-op members would practice “relational journalism” and observe a “covenant of behavior” online. He calls it a “civic networking space” where citizens would confront issues and possibly take action. They would be more engaged because, as co-op members, they would have a stake in the outcome, and a “deep sense of ‘stakeholderness,’” Stites said.

Questions from the group raised concerns about the need for such a new effort given the proliferation of hyperlocal neighborhood websites, the robustness of ethnic media outlets, and the explosive growth of Facebook, Twitter and other social networks that allow people to get news and information from sources they trust, including their friends.

Other questions focused on financial viability and how to “monetize” the project. Stites hopes it will be funded by coop members, advertisements, administrative fees, philanthropic donations, “crowd fueling” and ancillary sales of products or services. But he conceded that he “hasn’t yet raised a cent” to support the project. Stites acknowledged that he was formulating a “Plan C” for journalism, but stressed that we also need a “Plan D, E, F, G, and so on” until we find something that works.

So the future of The Banyan Project – as with many other new journalism efforts these days – is uncertain. Banyan is a good start, but whether it will seed, take root and grow – like its namesake tree – remains to be seen.

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Seattle’s BOLD plan for a Journalism Commons

From left to right: Karen Johnson (Seattle Magazine/Hacks & Hackers) Mike Fancher (Journalism Commons PNW) David Boardman (Seattle Times) Lisa Skube (Reynolds Journalism Institute)

Last year Journalism that Matters held its monumental Pacific Northwest Unconference where several projects have since emerged. It was then that Fancher formally launched his mission to “cultivate abundant journalism” and last night marked a significant milestone in that effort.

Twenty-one of the region’s most influential news experts and enthusiasts gathered at the swanky offices of Seattle Magazine to discuss the state of news and information in our region, with the overall goal of finding ways to increase the level of quality journalism across the Pacific Northwest. As a bonus, Banyan Project founder and Harvard Berkman fellow Tom Stites came along for the ride. The “Dream Team” roster included:

Sanjay Bhatt, Seattle AAJA, Seattle Times, and Global Health Journalism Collaboratory
Anna Bloom, Seattle Code for America Fellow
David Boardman, Executive Editor The Seattle Times
Mark Briggs, Director of Digital Media KING-TV
Jacob Caggiano, Washington News Lab (part of the Washington News Council)
Carole Carmichael, Seattle Times
Joe Copeland, Crosscut
Mike Fancher, Former Seattle Times Executive Editor & 2008-2009 RJI Fellow
Brian Glanz, Open Science Federation
Jan Gray, Puget Sound Civic Communication Commons
Monica Guzman, Intersect
John Hamer, Washington News Council
Rita Hibbard, Investigate West
Peggy Holman, Journalism That Matters
Clay Holtzman, SPJ Western Washington
Hanson Hosein, UW Master of Communication in Digital Media Program, Media Space Host
Marsha Iverson, King County Library Services, KCLS Newsroom
Karen Johnson, Seattle magazine and co-organizer of new Seattle Hacks and Hackers chapter
Julie Pham, NW Vietnamese News and Sea Beez (New America Media)
Lisa Skube, Reynolds Journalism Institute
Tom Stites, The Banyan Project and Berkman Center for Internt and Society at Harvard
Luke Timmerman, National Bio-Tech editor – Xconomy

The evening was off to a good start with a few well received announcements. The first came from Investigate West founder Rita Hibbard who was just awarded their second grant from the The Ethics & Excellence in Journalism Foundation. Another item of interest was Seattle Times writer and Global Health Initiative co-founder Sanjay Bhatt’s mention of a new collaborative report on Global Health Journalism. The crowd also warmly welcomed journalist Anna Bloom‘s arrival to our fair city to weave together a new open government system as part of her 2011 Code for America fellowship.

Now that the pump was primed, JTM founder and conversation steward Peggy Holman broke the room up into pairs, followed by small groups, and ending with a full circle report.

Several themes emerged, as we aimed to discuss not just what needed to be done but what was already working. Many were in agreement that Seattle’s strong network of hyperlocal neighborhood sites serve a very unique and valuable role, and Seattle Times Executive Editor David Boardman shared his belief that his publication’s recent “networked journalism” partnership with several hyperlocal sites not only made sense on a civic level, but from a business perspective as well. Everyone nodded their heads at the idea of collaboration, and it was refreshing to hear KING-5 Digital Media Director Mark Briggs talk about how his station and several competitors all got together with the WSDOT before the November snow storm and strategized the best way to get out breaking information over their respective networks and on social media. KING-5 and The Times are also kicking off a “be local” partnership to use their ad reps to help bring in revenue to hyperlocal blogs.  Luke Timmerman of Xconomy reminded us that it doesn’t have to be a zero sum game, and his syndication partnership with the Seattle Times has driven traffic to both sites.

Of course, talk is one thing, but doing is always the challenge. How can we get more work done and bring more voices into the mix? A good part of the discussion talked about some of the events sponsored by journalism organizations and their potential for generating revenue as well as strengthening the role of journalists themselves. The Puget Sound Business Journal and the Northwest Asian Weekly were recognized for putting on successful events that engage their niche audiences face to face and bring in a little extra dough on the side. The role of journalists can also shine through, as we pondered the difference between a hypothetical event about police conduct hosted by the mayor versus the hot sparks that flew from the recent forum on police accountability put on by The Stranger. Luke Timmerman of Xconomy also had good things to report about their events, and was quick to stress the importance of being upfront with your sponsors about the separation between business relationships and editorial decisions in the newsroom. Finding a comfort zone for all parties is important, as questionable events from the Washington Post, The Wall Street Journal, and The Economist have all received various levels of scrutiny.

Now comes the important part, the follow-through. Business cards were exchanged and the group agreed on quarterly face to face meetings, but how to we grow from there? JTM has always been successful at bringing people in the flesh, and now the time is ripe to flesh out that energy online in a way that increases involvement and productivity. I encourage journalists, students, and knowledgeable citizens of all stripes to join us in this space, start a session, or dive into an existing one like Mike Fancher’s Journalism Commons PNW. Tell us what you need to make this happen.

Some good stuff to expect are a shared calendar that streamlines journalism events across the board, as well as a “behind the curtain” collaboration that shows how journalism gets done and reveals the networks that make good stories happen.

Brian Glanz put together some awesome tools, and the fire’s just warming up.

This post is a part of the Carnival of Journalism project initiated by David Cohn at the Reynolds Journalism Institute at the University of Missouri. This month David assigned the Carnival to answer the question: “Considering your unique circumstances what steps can be taken to increase the number of news sources?”

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Student journalists “Go TAO” during National Scholastic Journalism Week

Journalism students at Whitney High School (CA) take the TAO of Journalism Pledge.

Student journalists who practice ethical journalism and want to assure readers, viewers and school administrators of their commitment to excellence, are going public by taking the “TAO of Journalism” pledge .

The TAO Pledge asks journalists to promise that they will be “Transparent” about who they are and how the story was developed; “Accountable” for, and willing to correct any errors; and “Open” to other points of view. This idea, introduced by the Washington News Council, is gaining traction with media organizations around the world. Student journalism organizations may take the TAO Pledge for free, while professional journalists are asked to donate $25 per year to help support the TAO Project website. Media organizations are asked to donate $50 per year.

The Journalism Education Association has endorsed the TAO of Journalism Pledge as one way student media can instill trust in their programs.

JEA encourages schools and student media to sign the Pledge during Scholastic Journalism Week on Wednesday, Feb. 23 and to invite their school administrators to sign on, as well. Any student media group who “takes the TAO Pledge” will be listed on the TAO of Journalism website with a link to their website.

Students can then post the TAO Seal in their masthead and they will receive a poster of the TAO Pledge that can be displayed as a public reminder of their commitment.

Once students take the pledge, they need to be sure to follow the pledge to show their schools and their communities the importance of professional standards.

• BONUS for student media groups who take the TAO Pledge during Scholastic Journalism Week: Temporary tattoos of the TAO seal for all members of the staff.

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WOO-HOO! We met the Gates Foundation Challenge!

Photo by Kslavin on Flickr available here: http://www.flickr.com/photos/kslavin/1019160565/#/

The Washington News Council met the Gates Foundation’s Challenge Grant target by raising $100,000 in total donations by the deadline of Jan. 15, 2011. We received the Foundation’s matching check for $100,000 in the mail this week. We are extremely grateful to the Foundation for its continued generous support of the WNC and our important work.

This news is especially welcome because we recently learned that the Minnesota News Council, which was the model for the Washington News Council when we were founded in 1998, is closing its doors after 40 years. The MNC’s president, Tony Carideo, told the National Newspaper Association’s paper (January 2011 issue) that an inability to secure adequate funding and a decline in the number of complaints were primary factors. The council’s former executive director, Sarah Bauer, told me that she would move into the offices of the Minnesota Newspaper Association, which founded the MNC, as its program director.

Over the past 40 years, much of the MNC’s support came from that state’s newspapers and other media outlets, including local television stations. However, their funding declined severely in recent years due to the financial problems of the news industry in Minnesota.

In contrast, the Washington News Council was not founded by or significantly funded by news organizations when we began. We invited news outlets to join us and help shape our council, but nearly all declined. Instead, we sought and received funding and support from foundations, corporations, associations and many individuals — and thus did not rely on media donors (which some might consider a conflict of interest in any case).

Still, the WNC did copy the MNC’s by-laws, guidelines and procedures when we formed. We flew their then-director, Gary Gilson, to Seattle in September 1998 for our kick-off breakfast at the Washington Athletic Club. Gilson and I personally visited newspaper publishers and editors in Seattle, Tacoma, Longview, Vancouver and Spokane to tell them about the WNC and encourage them to participate. We pointed out that public accountability through an independent outside citizens’ organization such as ours could help increase their levels of credibility and trust. Most did not see that then, but many have since come to agree. Even some major media leaders who initially opposed the News Council have since written us checks, co-sponsored our events and supported our scholarship program. We thank them!

We are sorry to see the MNC go, but are glad to report that the WNC is now stronger than ever. We have just matched (for the second year) a $100,000 Gates Foundation challenge grant to sustain and expand our activities in 2011 and beyond. We have diversified our funding sources and redesigned our website. Our online community is growing steadily. Our TAO of Journalism pledge and seal is gaining adherents nationally and globally. Our new OMG (Online Media Guide) for Washington state is in the advanced beta stage. We are active participants in the Journalism That Matters organization, and I am part of JTM’s guiding “Collaboratory” group. We have now awarded 22 scholarships to students statewide. We recently held our 12th annual Gridiron West Dinner, an entertaining and successful “toast/roast” of five former Mayors of Seattle, and are planning our next event.

When I ask people if a news council is still needed, with all the new and easy ways of responding to the news media on the Internet, through comments, blogs, hyperlocal websites, Facebook, Twitter and other means, they tell me: “You’re needed now more than ever.” Why? Because if someone or their organization is damaged by inaccurate, unfair or unethical news reports, online digital response mechanisms may not be enough. The News Council is still here to help review complaints and provide recourse to those who are damaged by media malpractice. Our phone continues to ring with calls from potential complainants. In some cases, we counsel them on how to obtain corrections, clarifications and/or apologies. In some cases, we mediate compromises with the media outlet. In other cases, we may hold a formal public hearing. Increasingly, we are taking our complaint process online — such as in the “virtual hearing” we held on a complaint from Secretary of State Sam Reed against KIRO7 Television. (Citizens upheld the complaint by overwhelming margins in a series of online votes.) Our website features a “Washington NewsTrust” section where the public can nominate and rate news stories, and we’re working with Scott Rosenberg of MediaBugs to make his innovative bug tracking system applicable to Washington state news media and give citizens another new feedback tool.

Moreover, while the MNC’s demise means we are one of the only remaining news councils in the United States (New England and Hawaii have smaller but similar groups), respected and robust press councils exist in many nations around the world and their number is growing. Last year we joined the Association of Independent Press Councils of Europe (AIPCE), which has several members (like us) outside of Europe. (See their website for a full list.)

The Minnesota News Council inspired us to form and their closure is a loss for Minnesota citizens and journalists. But we’re alive and well, and committed to our mission of promoting excellence and ethics in journalism. As an article in the same January issue of the NNA’s paper put it: “Washington News Council reinvents itself on the Internet.” They got that right, and we will continue to reset, reboot, recreate and reinvigorate ourselves. If you believe that high-quality, accurate, ethical news media are vital to democracy, join us!

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Burbank juggles TBTL podcast with life back on commercial radio

Just when Luke Burbank thought he’d left mainstream radio behind for good, KIRO came calling.

Burbank, known for his The Too Beautiful To Live podcast, signed on last week to join Dave Ross as co-host of KIRO’s mid-morning news and talk program.

While Burbank didn’t plan out his move back to commercial radio, he’s discovering he relishes the opportunity.

“It’s pretty cool having my mom and girlfriend listen to me on the radio each day again,” Burbank said. “I’m enjoying it more than I thought.”

Burbank was first approached by KIRO in September. At the time, he was happily riding the rising popularity of his podcast, which is known to listeners as TBTL. Since KIRO canceled his show by the same name late last year, Burbank had been producing it on his own.

By this fall, TBTL was pulling in an impressive 1.7 million downloads each month. Burbank loved having control of his on-air future, and figured he’d never need to work for commercial radio again.

But KIRO’s station leaders had other plans. About six months ago, Burbank started calling into the Dave Ross show every Tuesday for a chat and update on TBTL. In September, KIRO called Burbank and said they thought the conversations were going so well, would Luke be interested in sitting in with Dave on the show on a trial basis?

Burbank didn’t know if the gig would be permanent, but he decided to give it a whirl. And just last week, he was offered the formal co-host position.

Burbank didn’t take the decision to move back to KIRO lightly. He didn’t want to compromise the rising success of TBTL. And he also didn’t want to put the fate of his career back in the fickle hands of commercial radio.

“I think I’d talked myself into believing there was no benefit to being on commercial radio,” Burbank said. “But that was also probably partly because no one was offering me a job.”

Burbank decided that he would join Ross, but he wouldn’t end TBTL. With advertisers now paying for spots on TBTL, the podcast has become its own self-sustaining enterprise. Burbank didn’t want to give that up.

“TBTL is my baby,” Burbank said.

To keep TBTL running, Burbank brought back Jen Andrews as a producer. She helped Burbank start the show at KIRO, but didn’t stay on once it became a podcast. With TBTL pulling in large audiences and such high profile guests as Adam Carolla, David Sedaris, Ben Gibbard, and Ira Glass, Burbank figures he can afford to pay a producer.

Even with Andrews on board, Burbank’s days are hectic. He’s at KIRO by 7 a.m. to plan the day’s show with Ross, and goes on the air from 9 a.m. to noon. In the afternoon, he records the TBTL podcast, either from KIRO’s studio or from his house. Burbank also juggles voice over gigs and a regular role on NPR’s “Wait Wait Don’t Tell Me.” His many roles means he’s now talking for a full four to six hours a day.

“My schedule is a little crazy right now,” Burbank said.

This marks the first time that Ross has taken on a permanent co-host since he began doing The Dave Ross Show in 1987. Ross said it’s inherently less natural to maintain a monologue alone in a studio, so he welcomes the new addition. Not only is Burbank smart and talented, Ross said, but he’s far younger and brings the perspective of another generation.

“It’s probably tougher on him because I make him explain his obscure cultural references,” Ross said. “I’m working on an iPhone app that can translate them in real time.”

Burbank, for his part, enjoys working with Ross. He finds his co-host “smart, flexible and level headed.” Burbank also commends Ross for not resorting to loud, fake outrage, as so many radio hosts tend to do.

“That kind of personality would be really hard for me,” Burbank said. “I really like Dave.”

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Bill Radke back on Seattle airwaves

When Bill Radke returned to Seattle two weeks ago, he needed to hit the ground running.

Radke stepped into his new job as morning host on KIRO-FM at the height of election season. After six years working for NPR out of Los Angeles, he needed to catch up on Washington politics in a hurry.

He also needed to embrace 2 a.m. wake-ups, four-hour stints on the air, and Seattle-style rain.

“It’s a shock to the system after living in the San Fernando Valley for six years,” Radke said.

Drizzle and all, it’s been a welcome homecoming for Radke. He became a familiar voice for Seattleites during the 1990s, when he hosted NPR’s Morning Edition on KUOW. Radke also was known around town for his stand-up comedy work and humor column in the Seattle Post-Intelligencer.

Radke didn’t plan to return to Seattle this year. He enjoyed his gig with NPR’s Marketplace, and his wife felt equally satisfied with her job at a law firm. The couple and their three children were settled in a house in the sunny San Fernando Valley.

But when KIRO on-air talent Luke Burbank called Radke up with a tip that the station wanted a new morning co-host to join Linda Thomas, Radke began to seriously consider the idea. His parents live in Lacey and his seven siblings all still reside in the Seattle-area. Radke envisioned his children growing up around their cousins.

Radke even welcomed the chance to return to Northwest weather. He missed the lush, green landscape. He thought fondly of cozy days indoors, book in hand, with rain pounding down outside.

His wife, however, was a different story.

“I said, ‘I know you don’t like the rain, but what if we give it a shot?’” Radke said. “In the end, she was game.”

Radke also liked the idea of working for KIRO again. He’d listened to the station since high school and interned there at the beginning of his radio career. Radke knew and respected Linda Thomas, and looked forward to getting the chance to team up with her.

“Linda is warm, funny, and knows so much about this area,” Radke said.

Though Thomas has only known Radke for a couple of weeks, she’s gung ho on the partnership so far. She said he’s smart, can be both serious and funny, and doesn’t take himself too seriously.

“He’s exactly what I would want to listen to on the radio, so it’s going to be so much fun to do the show with him every morning,” Thomas said.

Thomas and Radke don’t plan a major overhaul of the show’s current events content, but the flavor and delivery may shift a bit. Radke wants to spend more time on feature stories, rather than just present the facts in a fast paced manner. Thomas said the team will continue trying to find unique stories someone won’t hear anywhere else.

In the past two weeks, Radke’s life has been a whirlwind of catching up on the Seattle scene and learning his new role. At Marketplace, he was on the air for just seven minutes at a time. At KIRO, he and Thomas control the airwaves for four hours straight.

Radke also must live with constant sleep deprivation. He’s at the studio each day between 2:30 and 3 a.m. He tries to catch a mid-day nap, and then picks up his three-year-old daughter and six-month-old twins. Oftentimes, Radke is in bed for the night before his wife or children.

But Radke is embracing his hectic life. He reasons he’s lucky to re-enter Seattle radio at the height of an exciting political season.

“I’m playing catch-up, but that’s part of the fun in this businss,” Radke said. “I’m always learning.”

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Onward to AOL

Heidi DietrichAfter nearly a year of working as a freelance journalist, blogger, and contract writer, I’m heading back to the world of full-time work.

Starting November 7th, I’ll be working for Patch, AOL’s new, ambitious nation-wide network of local news sites.

Like many of the best opportunities in life, I somewhat stumbled into this one. It took a phone interview with Seattle journalist Mike Lewis to turn me on to the possibility of working for AOL.

I first connected with Lewis earlier this year, when I wrote a Washington News Council blog item about his decision to buy the Streamline Tavern on Lower Queen Anne. The move from Seattle P-I columnist to bar owner wasn’t typical, and I was intrigued by how Lewis felt about the career shift.

During our conversation, Lewis told me about everything he embraced about life behind the bar, and also everything he missed about journalism.

Fast forward several months, and I found myself once again on the phone with Lewis. This time, I wanted to talk to him about his decision to take a job as regional editor for Patch.

As we discussed his reasoning for joining the AOL team, I became more and more intrigued by what the company was doing. AOL, I learned, planned to spend $100 million and hire 1,000 editors to build its nationwide Patch effort. The company was positioning itself to become one of the country’s largest employers of journalists.

In the Seattle area, AOL would be rolling out 24 local news sites. Lewis was brought on to oversee 12 South Seattle Patch local editors, plus a roving editor, sports editor, calendar editor and copy editor for the cluster. A still-to-be-hired second regional editor would oversee the same size team for North Seattle.

I found that I shared many of Lewis’ reasons for being interested in Patch. AOL is investing significant money and effort in the venture. Lewis compared the job so far to working for a fast moving tech start-up, with all the excitement and uncertainty of launching someone new. Lewis and I both agreed that the chance to be part of a massive journalism experiment, in a time when no one knows for sure where the industry is going, was intriguing.

When Lewis asked if I’d have any interest in a local editor job, I told him I did. I liked the fact that local editors were given the autonomy and independence to run their own site, manage their freelance writers, and decide what news content to post every day. I’ve never been an office person and love the freedom of making my own decisions. Patch would give me the chance to take a project and run with it.

While I’d be making a web site my own, I’d also have the perks of working for a big corporation. Weekly team meetings, an editor, a regular paycheck, and benefits. A sense of stability freelance journalism can never provide.

Late last week, while in Boston for the Head of the Charles regatta, I accepted AOL’s offer to become the local editor for the Patch Edmonds site. I chose Edmonds because I already know the community. I grew up in the neighboring city of Shoreline, have friends and relatives in Edmonds, and currently live in North Seattle. I love the passion and loyalty Edmonds residents feel for the waterfront community.

Since Patch remains a new and untested venture, I can’t yet predict what will happen with the sites. But I’m excited to be part of such an ambitious effort, and I’m glad to be part of the early development process.

I plan to continue to blog for the Washington News Council, so long as it doesn’t conflict with my work and coverage area at Patch. I enjoy keeping up on happenings in Seattle’s broader media world, and the WNC blog provides a great outlet for me to do so.

On November 7th, I’ll head down to San Francisco to join all of the west coast Patch team for a conference. I’m looking forward to finding out more about AOL’s plans for Patch, and to meeting all of my future colleagues.

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New online publication The Seattle Lesbian hopes to fill news niche

The creators of Seattle’s first lesbian news site believe the city is long overdue for such a publication.

Last week, Kate West and Sarah Toce launched The Seattle Lesbian. Though Seattle already has more than one gay news outlet (Seattle Gay News and Seattlegayscene.com), West and Toce saw demand for a site aimed just at women.

Toce, The Seattle Lesbian’s editor-in-chief, already wrote for national lesbian publications when she and West started talking about a local site. When Toce contacted publicists about stories, they often asked her why there were no media outlets in Seattle to pitch to.

Toce and West’s lesbian friends, in turn, complained about local gay news sites not devoting enough ink to the lesbian community.

“There was definitely a void,” said West, who acts as executive editor for The Seattle Lesbian.

With The Seattle Lesbian, West and Toce plan to cover Seattle news, politics, celebrity gossip, and local lesbians of note. Toce, who already regularly writes about Hollywood’s gay stars, will continue to cover the beat for The Seattle Lesbian. West wants to feature local gay performers, singers, and writers.

“There’s no press being done on them,” West said.

The pair will also write about politics. This week, for instance, they’re attending rallies and news conferences for Patty Murray. They’ll cover issues and pen columns on topics important to lesbians.

“We want to be a voice for people who don’t have a voice,” Toce said.

Whether The Seattle Lesbian will become financially viable remains to be seen. Right now, West is keeping her other full-time job as a claims analyst for an insurance company. Toce, on the other hand, is devoting her attention entirely to the site. In addition to their own work, they are relying on Toce’s partner for the site’s photography and several local writers for regular columns. They’d like to be able to pay freelancers, but they aren’t there yet.

The two are just beginning to build their advertising base. Since they’ve launched the site last week, several organizations and companies interested in ad spots have contacted them, Toce said. They believe political organizations, such as Equal Rights Washington, and gay-friendly or gay-owned local businesses would be prime candidates for advertisers.

Toce and West say they are also receiving a steady stream of emails from local lesbians who welcome the site’s arrival.

“We’re getting quite a little fan base,” Toce said.

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Mark Matassa on life in the mayor’s office

In the last year, Mark Matassa left journalism behind to steer Mayor Mike McGinn’s communications staff through controversial budget cuts, bike-friendly road policies, and tunnel debates.

And he’s done it all while fighting brain cancer.

Remarkably, Matassa expresses only optimism and gratitude for where he’s at. He’s embracing his hectic life, stress and all.

“I really love working for the mayor,” Matassa said. “I feel lucky to have landed here.”

Matassa didn’t set out to become McGinn’s director of communications. When the mayor’s office reached out to him last December, he’d been working as an editor at online news site Crosscut for only a few months. He’d been a reporter and editor at news outlets up and down the West Coast his entire life, and hadn’t given much thought to leaving journalism.

But out of pure curiosity, Matassa decided to take the invitation for an interview at the mayor’s office anyhow. Upon meeting with McGinn, Matassa instantly took a liking to the man, both for his values and his open, comfortable attitude.

“If Dino Rossi had called looking for a communcations director, I would not have taken the job,” Matassa said. “But I felt a political and personal connection with McGinn.”

Matassa also became intrigued by the idea of witnessing behind-the-scenes operations of city government for the first time. He’d covered politics throughout his journalism career, and wondered about the view from the other side.

Almost a full year later, Matassa isn’t sorry he took the leap away from journalism. For the first time in decades, he feels he can engage in political debate at a party. After years of trying to be objective, he’s happy to say that he feels McGinn’s budget is brilliant, agrees with the mayor’s anti-tunnel stance, and advocates for cycling and mass transit.

“I’ve found it really refreshing to come out and say what I think about stuff,” Matassa said.

Matassa won’t talk politics, however, in his own home. His longtime partner, Michelle Nicolosi, is the executive producer at Seattlepi.com. To counter any potential perceived bias in Seattlepi.com’s coverage of City Hall, Matassa and Nicolosi steer away from business and political discussions. Nicolosi, in turn, won’t work on or edit stories that involve the mayor’s office, and Matassa communicates with other reporters at Seattlepi.com.

While Matassa’s political gig marks a shift from the attempted objectivity of reporting to clear bias, he also finds similarities between City Hall and a newsroom. Both jobs carry equal pressure. In the news business, he hurried to meet deadlines, report stories accurately, and produce copy quickly. At the mayor’s office, his stresses come from managing relationships with various groups and people. Both types of pressure, Matassa has found, suit him well.

“I’m good under stress,” Matassa said. “I find the challenges in journalism and at the mayor’s office incredibly invigorating.”

Day to day, Matassa also finds his role as communications director not so different from being an editor. In both jobs, he spends significant time managing other people and sitting in meetings.

For Matassa, the challenge of adapting to a new career pales in comparison to his larger fight. Since 2006, he’s been battling brain cancer. He’s gone through two surgeries, chemotherapy, and radiation.

This summer, Matassa took two months off from his duties at the mayor’s office to undergo radiation therapy. He’s been back at the office for four weeks now, but struggles with fatigue. Matassa credits coworkers with filling in for him when needed.

“Everyone at the mayor’s office has been so cool and helpful,” Matassa said. “They’ve all pitched in.”

Even though he’s constantly tired, Matassa embraced his return to work. He loves being part of Seattle’s political scene, and he missed the action while on sick leave.

“I wake up happy,” Matassa said.

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