Sam Reed Stood Up to KIRO7′s Media Malpractice

Secretary of State Sam Reed, who announced his retirement recently, is being hailed for standing up for transparency, accessibility and openness in government — and justifiably so.

Reed received the Washington Coalition for Open Government’s coveted James Madison Award last week in recognition of his work. [FULL DISCLOSURE: I’m a member of WCOG’s advisory committee but had no role in the Reed award.]

The awards breakfast just happened to fall on International Media Ethics Day, sponsored by the Center for International Media Ethics .

That struck me as highly ironic, because Reed brought a complaint to the Washington News Council three years ago for some of the most unethical media behavior I have seen in more than 40 years as a journalist, media critic and news-council president.

Don’t take my word for it. Read what happened and make up your own mind.

As part of a national CBS-affiliate series of stories on voter fraud, KIRO7 ran two stories in the fall of 2008, shortly before Election Day. The first story, which ran on Oct. 15, 2008, alleged that thousands of felons had been issued ballots and many had already voted, although felons are not supposed to have voting rights. KIRO “investigative” reporter Chris Halsne interviewed a woman who supposedly was a convicted felon but said she had voted anyway. The second story, which ran on Nov. 3, 2008, alleged that more than 100 dead voters were still on Washington’s active voter rolls, with 15 of them actually casting “ghost” ballots. On her front porch, Halsne interviewed the widow of a man who supposedly had “voted” although he’d been dead since 1996. You can watch both stories below as will as read the transcripts (October 15th story, November 3rd story)

However, both stories contained egregious factual errors, including these:

  1. The “felon” was not a felon. She had been convicted only of a misdemeanor, so she never lost her right to vote. KIRO failed to doublecheck that simple fact.
  2. The “dead” voter was not dead. The deceased man’s son, who has the same name, had voted. KIRO had confused the two men and ignored the widow’s statement to that effect.

Reed and his staff had tried to make KIRO aware of these facts before the stories aired, but to no avail. After the stories aired, Reed’s office was deluged with angry phone calls and emails from citizens who had watched KIRO and believed what they saw on TV. Reed protested to KIRO, but the station “stood by its stories.”

So Reed filed a written complaint (page 1 & page 2) in December 2008 with the Washington News Council. He also signed our waiver form pledging not to sue KIRO, which we require of all complainants.

In his complaint, Reed declared that two KIRO stories were “factually incorrect, incomplete, misleading, sensationalized, inflammatory, and unfair.” He said the stories “wrongly damaged” his office and “failed to include balancing facts or information.” In a 10-page attached letter to the WNC and cc’d to KIRO, Reed wrote:

“[W]e were distressed when Chris Halsne, KIRO 7 Eyewitness News Investigative Reporter, aired two election-related news stories that fell far short of the most basic standards of journalism for accuracy, balance and fairness. This occurred despite our repeated efforts to correct some of his assumptions and methodology and errors before he aired his reports. To have someone purposely proceed with incorrect and misleading information after all of this was just unconscionable and had the negative effect of undermining trust and confidence in our elections process.”

The News Council accepted Reed’s complaint for our process and hand-delivered it to KIRO on Dec. 31, 2008. Under our guidelines, we asked for a written response from KIRO within 10 days. KIRO did not respond and never returned repeated calls or emails.

However, in early January 2009 KIRO General Manager Eric Lerner called Reed’s office to schedule a face-to-face meeting. Lerner, News Director Todd Mokhtari, Investigative Reporter Chris Halsne, and Producer Bill Benson drove to Olympia on Jan. 21, 2009. At that meeting, Reed and his staff documented the serious inaccuracies in Halsne’s two stories.

According to Dave Ammons, Reed’s communications director and former Associated Press political writer and columnist in Olympia, the KIRO delegation listened, but then declared that they would not run corrections or clarifications, nor would they remove the stories from the KIRO website.

Reed and state Elections Director Nick Handy were stunned, according to Ammons. In an email to KIRO, Reed said: “We continue to believe that, at the least, KIRO should remove these stories from the KIRO website. Whether KIRO chooses to take other action is a matter to be determined by KIRO’s own journalistic standards.”

Incredibly, according to Reed and Ammons, the KIRO managers then offered to remove the stories if Reed would agree not to inform the News Council or the public. [Italics mine.] To his credit, Reed refused that unethical request. KIRO later removed the stories from its website without notifying Reed or the News Council. However, Reed’s office and the WNC had taped the two stories. We put them on our website, where they remain available for viewing.

The News Council then began preparing to hold a public hearing, to be broadcast statewide by TVW, at which the WNC board would publicly discuss and vote on the merits of the complaint. That’s our standard procedure when serious complaints cannot be resolved, and we’ve held several of them over the years.

However, on Feb. 17, Sam Reed asked that the hearing not go forward. He wrote:

“After much careful consideration, we at the Secretary of State’s Office have reluctantly decided not to pursue our complaint against KIRO-TV to the full hearing stage.

“We remain convinced that we presented a compelling argument, both in our written Washington News Council submission and in direct conversations with KIRO-TV management and staff, that significant errors in fact and in tone were made in two special reports by reporter Chris Halsne….

“We asked for clarification, for corrections, and for the incorrect and overblown stories to be taken down from the KIRO website, and got zero acknowledgement that anything was amiss or that the journalistic standards required more than a dismissive brush-off of the state’s chief elections officer….

“After several conversations as part of the News Council negotiating period, KIRO eventually agreed to pull down their stories from the Web site if we would muzzle ourselves and not inform the News Council of the nature of this accommodation. This we cannot agree to, since this leaves KIRO offering very little and conceding nothing.

“At the same time, we weary of this frustrating battle and the countless man-hours devoted to researching chapter and verse of this sorry episode, and we see little value in continuing to bang our head against the wall, knowing that KIRO will boycott the proceedings and will not acknowledge errors in fact and in tone, much less fix the problem. A News Council finding in our favor would not change the dynamic; properly, in a nation that so values the First Amendment, the council cannot order KIRO to do anything….

“We close by expressing our sincere thanks to the Council…for accepting our complaint and for professionalism in walking with us through the process, including the most recent negotiating period with KIRO. It is through no fault of the Council…that we have decided to suspend our complaint.”

The News Council reluctantly accepted Reed’s decision not to proceed with a hearing. However, the WNC then invited the public to participate in an unprecedented “Citizens Online News Council” to help judge KIRO’s journalistic ethics and performance. No news council in the world (and there are dozens of them, most members of the Alliance of Independent Press Councils of Europe) had ever done that before. We called it a “virtual hearing.”

The KIRO stories, Reed’s complaint and letter, and key questions for discussion were posted on our website. Members of the public were invited to view the stories, read the complaint, and “vote” on several issues regarding the KIRO stories that the full News Council would have considered had this case gone to a hearing. You can read the full list of the questions and total votes HERE.

The voting deadline was April 30, 2009, during national “Media Ethics Week” sponsored by the Society of Professional Journalists. (Although inexplicably, the head of the SPJ’s national ethics committee objected to the virtual hearing. You can read his reasons, and our response, HERE.)

KIRO got hammered. The votes were nearly all highly critical of KIRO and upheld Reed’s complaint (see vote results and comments). Of  all those who voted online, only a few defended KIRO. Most voters added critical comments.

As president and executive director of the Washington News Council, I still find this case one of the most shocking examples of unprofessional, irresponsible journalism that I have ever seen.  KIRO even got criticized by The Stranger and earned a “Dart” in Columbia Journalism Review.

KIRO played fast and loose with the facts, disregarding the truth. They refused to set the record straight even after being confronted with incontrovertible evidence that they were wrong. Then they tried to “bury” the stories by sneaking them off their website without telling anyone or admitting any errors. Yikes.

A recent national survey by the Pew Center for the People and the Press found public trust in the news media at about its lowest level ever. Stories like KIRO’s are part of the reason for that.

Kudos to Sam Reed for having the courage to stand up to KIRO. More public officials and individual citizens who are damaged by shoddy news reporting should do the same. Otherwise, bad journalists will keep committing media malpractice — which hurts journalism, the public and democracy.

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Critics are wrong about Dale Chihuly’s fabulous glass art

David Brewster’s recent little blog on Crosscut.com, “Chihuly Conquers Boston” (Aug. 8) caught my eye because I saw the Chihuly exhibit at the Boston Museum of Fine Arts in May. My wife and I spent several hours there. We both thought it was fabulous.

Brewster said the exhibit “drew large numbers…and mixed critical reviews.” He cited two such reviews, one from The Wall Street Journal and one from The Boston Globe. Both were snarky and supercilious. The Globe’s Sebastian Smee, Brewster rightly noted, was “condescending.” Smee called Chihuly’s works “tasteless.” Well, critics must be critical. That’s what they get paid to do.

However, the huge crowds (360,000 plus) that the exhibit attracted in Boston tend to prove the critics wrong. So do the big attendance numbers at the current “Dale Chihuly’s Northwest” exhibit at Tacoma Art Museum, which runs through Sept. 25. I’ve seen that too, and it’s terrific.

The self-anointed cognoscenti may pooh-pooh Chihuly, perhaps to reassure themselves of their own elite sensibilities. But most people genuinely like Chihuly’s extraordinary creations – and have for decades now. The man has quite simply revolutionized the glass art medium and is, justifiably, renowned worldwide.

By the way, Brewster should have disclosed the fact that he opposed the new Chihuly exhibit at Seattle Center, which will open in April 2012, and even testified against it last year.

Full disclosure: My organization, the Washington News Council, will “roast and toast” Chihuly at our 13th annual Gridiron West Dinner on December 15 at Fremont Studios. We have been working closely with the Chihuly team on plans for the event. It’s going to be lots of fun. We’ll do songs, comedy, videos, a slideshow and affectionate “toasts” of Dale.

Our confirmed “toasters” so far include Sally Bagshaw, John Buchanan (who heads the San Francisco Art Museum), Leslie Chihuly, Mimi Gardner Gates and Tom Skerritt. We have invited Jeff Bridges, Jeff Brotman and Quincy Jones, who are friends of Dale’s and collectors of his work. Pretty “tasteless” bunch, huh?

Tickets and tables for the event are going fast, and we’re certain to sell out.

Between now and then, several other events are also scheduled to honor Chihuly and his legacy in this region. Here’s a partial list:

Aug. 14 – Pilchuck Glass School 40th Anniversary Reunion, 12-5 pm, Stanwood (Chihuly was one of Pilchuck’s co-founders. Reservations required.)

Sept. 15 – Tacoma Art Museum “Inspired by Chihuly,” 5-8 pm, Tacoma Art Museum (Chihuly was born in Tacoma and has maintained close ties to TAM.)

Sept. 18 – “Tacoma Celebrates Dale Chihuly,” 3 pm, UW Tacoma’s Philip Hall (Chihuly will turn 70 on Sept. 20.)

Sept. 25 – “Chihuly’s Colleagues & Collaborators,” 1 pm, Tacoma Art Museum (Tributes from glass artists who worked with him.)

Oct. 12-15 – Pilchuck Glass School Auction Tour, Stanwood (Four days of events to showcase Pilchuck artists and their work.)

Oct. 14 – Pilchuck Glass School Annual Auction, 5 pm, The Westin Hotel, Seattle (The 33rd auction to support Pilchuck’s educational programs. Reservations required.)

Oct. 15 – Tacoma Art Museum’s “GALA Deconstructed” Dinner, 6 pm, TAM (Limited seating; reservations required.)

For the vast majority who are delighted and inspired by Chihuly’s work, these all might be of interest. Ignore the critics. They’ve got lousy taste.

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National Newspaper Ads: Neither ‘Smart’ nor ‘Sexy’

Image posted at: http://www.poynter.org/latest-news/romenesko/140127/thumbs-up-or-thumbs-down-newspaper-slogan-smart-is-the-new-sexy/ See if you can find the newspaper in the ad

The Newspaper Association of America (NAA) has just unveiled a new national advertising campaign whose slogan is “Smart Is the New Sexy.”

Huh? Whose idea was this? And what was the “Old Sexy” anyway? Dumb?

If they’re hoping to attract more newspaper readers and advertisers with this marketing come-on, it’s pretty lame.

The NAA developed a cartoonish “self-promotional” advertisement that about 2,000 daily and weekly newspapers nationwide will use in print, online websites and in social networks, or so NAA is hoping.

It features a skinny (geeky?) young woman with green hair and glasses sitting at a table with a cup of coffee. Does she look smart or sexy to you? If so, you need to get out more.

What might be a newspaper is sitting on the table – although it could be a placemat. On it is a dark blob that may be a headline, a photo – or spilled coffee. A vase of orange flowers provides….what?

Out of her head spring three thought bubbles – one with a tablet, one with a laptop and one with a smart phone. However, it’s not clear that any of them are open to newspaper websites. How smart is that?

“We want to remind people that newspapers are still the greatest source of news in the country, and to equate the reading of newspapers with staying informed and being smart,” Mark Contreras, former NAA board chair, told Editor & Publisher magazine.

The NAA’s strategy is to show that newspapers, far from being dead or dying, are still a major source of news, information and advertising even though their delivery systems are increasingly digital.

“The real story is that the medium is still relevant and robust, particularly print,” Contreras told E&P. “It’s gotten an unfairly bad rap over the past five to six years.”

That may all be true, but these ads are not likely to help. Besides, the slogan is borrowed from a “Big Bang Theory” TV episode in 2009, so it’s not exactly fresh.

Here’s an alternative ad-campaign proposal, offered to NAA free of charge as a public service.

If newspapers want to be “smart” and “sexy,” well, what are some elements of both that we can all agree on? Think of your own personal relationships. How about if newspapers adopt these three sure-fire attractants:

Transparency – Be totally open about who you are. Reveal your values, your goals, your motives and your biases. Don’t hide or dissemble about where you’re coming from. Don’t be phony or disingenuous.  You’ll be totally alluring.

Accountability – Admit it when you’re wrong. Apologize. Ask for forgiveness. Don’t be defensive, arrogant or vindictive. Show a little humility and vulnerability. Promise to try harder next time. You’ll be completely endearing.

Openness – Seek others’ opinions and genuinely value them. Ask for advice from those whose love, respect and loyalty you’re trying to earn. Take their suggestions to heart. You’ll be absolutely irresistible.

If newspapers practiced all those principles, they’d be much smarter and way sexier too. And it just so happens they can. It’s easy:

They should all embrace the “TAO of Journalism,” which means “the path” or “the way.” They should take the TAO of Journalism Pledge and display the TAO seal in print or on their websites.

The seal features the ancient yin-yang symbol, which represents the primal male-female bond, among other things. We also have some temporary stick-on “TAOttoos” that people can put anywhere on their bodies. They last for a week or so before they rub off…depending on where you put them.

This is an approach that could really turn readers on: Let’s just TAO it!

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Journalism Needs More Ombudsmen AND News Councils

Craig Silverman gives keynote speech to #ONO2011 meeting in Montreal. John Hamer of WNC (bald spot on left) listens along with Michael Getler, ombudsman of PBS (bald head on right).

“It’s really important that we have accountability mechanisms in journalism. When it comes to our own accountability, most news organizations are doing a pretty poor job, to be blunt.”

Craig Silverman, in keynote speech to Organization of News Ombudsmen (ONO) annual convention, Montreal

Craig Silverman, a regular columnist for Columbia Journalism Review and The Toronto Star, is also author of “Regret the Error – How Media Mistakes Pollute the Press and Imperil Free Speech.” 

In his talk to the world’s ombudsmen last week, Silverman cited several studies which found that 40 to 60 percent of news stories contained some kind of error! A comprehensive survey of U.S. newspapers found the highest error rate on record.
“We’ve been telling people for literally hundreds of years that when we make a mistake we correct it,” Silverman said. But the U.S. study found a correction rate of only about 2 percent.

“That is pretty outrageous,” Silverman said. “If we’re only correcting 2 percent of errors, we’re not meeting our own standards. It represents a serious failure on the part of news organizations.”

“Reporters will be inclined to not want to run a correction, because they’ve been trained that that’s a bad thing,” Silverman said. “They need to change that attitude.” He’s right on both counts.

What’s more, errors are “now forever,” because they are cached online, and spread worldwide by Google, Facebook, Twitter, etc., Silverman noted. Dealing with complaints about errors is one of the jobs of news ombudsmen – and also of news or press councils.

I joined the Organization of News Ombudsmen as an associate member last year, partly because I love the acronym – ONO! – but also because the Washington News Council is a kind of “outside ombudsman” for news media in this state.

Unfortunately, there are no full-time ombudsmen at any news organizations in our state anymore. That’s too bad. Over the years when I was at The Seattle Times, they had four different ombudsmen. A couple of them were pretty good. I edited their columns, which ran on the editorial pages.

Ombudsmen hear and respond to complaints from readers, viewers or listeners about news stories that are arguably inaccurate, unfair, imbalanced and/or unethical. That’s also what news or press councils do – and what we have done for the past 13 years.

Some say ombudsmen – since they are employed by the news outlets, have offices in or near the newsrooms, and generally know the editors, reporters, and producers – can deal with complaints more effectively. Of course, since their salaries are paid by those they are hired to critique, some also may question their level of independence. But most try to be fair, thorough and constructively critical. Many do criticize their own newspapers, broadcast stations, and/or websites strongly – and they’re often not too popular in newsrooms.

Also, the number of ombudsmen around the world has declined over the years – especially in the United States. ONO now has about 60 members worldwide, with only 20 in the U.S. Many media organizations say they simply can’t afford the position anymore, when they don’t even have enough reporters to cover their local communities.

Ombudsmen’s jobs have been eliminated at many American newspapers in recent decades – including at The Seattle Times and the Seattle Post-Intelligencer. At the same time, some of the best American newspapers – The New York Times, The Washington Post, Los Angeles Times, and USA Today – have created or enhanced the position, although some are called “public editors” or “reader representatives.” There are also experienced ombudsmen at most major broadcast news outlets worldwide. In this country, only PBS, NPR and now ESPN have ombudsmen.

Jeffrey Dvorkin, former NPR ombudsman who now is executive director of ONO, told his colleagues in Montreal: “The ombudsman’s job is like being on the front lines of the First Amendment…We’re in between the public and the editors. We point out the warts and flaws. The [news] organization doesn’t want to hear it. We’re speaking truth to power.”

Jacob Mollerup, the current president of ONO whose title is “Listeners and Viewers Editor” at the Danish Broadcasting Corporation in Copenhagen, wryly described the job as “a lonely hell.”

He was only half joking. ONO members often say they have “the loneliest job in the newsroom.” Most journalists don’t like to hear complaints about their work and are reluctant to make corrections or explain their performance in public – which is what they always demand of those they cover. Double standard? Unquestionably.

The annual ONO conference is an opportunity for attendees to come together, swap stories, compare tactics, and commiserate with others who are in the same boat. Three days of panels, speakers and “shop talk” – with a few dinners and receptions thrown in – clearly have a therapeutic effect.

A draft business plan, sent out in advance and discussed on the final day of the gathering, notes that ONO’s first goal should be as a “meeting place and discussion forum.” The Montreal conference, for the first time, was simultaneously translated into English, French and Spanish, which was a great help to all.

Another goal is outreach – promoting ombudsmanship in cooperation with partners around the world. That includes to “be a serious partner in media projects where different organizations join forces in order to promote media accountability.”

A third is to expand the organization: “ONO should welcome members of independent press councils as associates.” I was invited to speak on a panel at their convention last year at Oxford University on how ombudsmen and press councils can work more closely together. And Mollerup recently attended the Alliance of Independent Press Councils of Europe (AIPCE) conference.

A final goal is to keep an open mind for new projects and ways of promoting media accountability – including in cyberspace. That’s precisely what the WNC has been doing for the last few years, and I shared some of our ideas with ONO members:

  1. Report an Error. Silverman and Scott Rosenberg of MediaBugs have developed a new online “Report an Error” system now being used by about 100 news sites and blogs. The WNC has been working with them and we now have the “Report an Error” widget on this site. We invite readers to report errors in Pacific Northwest media as we test this intriguing new system.
  2. NewsTrust.net. We also invite them to nominate and review state and regional stories on our NewsTrust.net widget. You must register to become a reviewer and it’s a great tool, especially to praise high-quality stories.
  3. Online community.  People may join our online community and begin participating in discussions of various topics. Our groups have grown steadily.
  4. Online Media Guide. We’re also developing a new Online Media Guide (OMG) for Washington news and information sources, which will be a valuable resource for journalists, public-affairs professionals, politicians, academics, etc.

One of the most interesting speakers in Montreal was Guy Amyot, executive secretary of the Press Council of Quebec. His council, unlike some others in Canada and elsewhere, hears complaints about print, broadcast and online news media, not just newspapers.

“It is the liberty of the press to be independent from any power structure, but because of this freedom they have to be accountable,” Amyot said. “The media are not obliged to name ombudsmen and are also not obliged to join press councils.” But, he strongly suggested, they should do both. He’s absolutely right.

In order to maintain public trust and credibility, all those practicing journalism need to be more transparent, accountable and open. Ombudsmen and news councils can clearly help – if more journalists would only listen.

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Who Do You Trust? Not the media, despite all our efforts….

SHEESH! Maybe we should throw in the towel….

The Washington News Council’s mission since 1998 has been to help maintain public trust and confidence in the news media. But today trust in the media is at record low levels. We’ve failed!

We were just named “Organization of the Year” by the Municipal League. But perhaps we should give the award back. All our work seems to have been in vain.

That was clear from a depressing Seattle CityClub conversation last Friday (April 22) in the Rainier Tower. The topic: “Who Do You Trust?” The answer: No one trusts anybody very much.

[Read more...]

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APRIL FOOL! We’re not really closing our doors after all….

APRIL FOOL! The press release I sent out last Friday certainly got a big reaction: Lots of people thought it was true! (Or maybe a few hoped it was true….but no such luck.) It was just my idea of having fun — and some people (like my wife) think I have a strange sense of humor.

But to all those who ”bit” and called or emailed with condolences, congrats on a job well done, and inquiries about my next step, I would like to say….SOORRRRRYYYY! But also THANK YOU for the kind words and best wishes. And hey, since you think so highly of everything the News Council has accomplished, please remember that donations are welcome! Really!

In fact, we need to raise more funds this year to fully accomplish all of the great projects we have started in the past year. So please visit the ”Donate” page on our website, send us a check or call me with a CC# (Visa/MC). That’d be MUCH appreciated!

And this goes for all those who ”got” my little April Fool’s prank and called or emailed to share a laugh, too! Wasn’t brightening your April 1 well worth a donation to the WNC? Thanks in advance for all of your great friendship and generous support. It means a lot to me. No fooling.


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Washington News Council Honored; Will Close Doors on April 1

BREAKING NEWS: The WNC issued the following Press Release on April 1, 2011

The day after being named “Organization of the Year” at the Municipal League’s annual Civic Awards banquet, the Washington News Council announced today that it would close its doors.

“Mission Accomplished,” said John Hamer, President and Executive Director of the News Council. “We’re going out on top. What better time to declare victory, shut down and go home?”

The News Council was founded in 1998 to promote fairness, accuracy, balance, accountability and ethics in the print, broadcast and online news media in Washington state.

“The media in this state are now fabulously fair, amazingly accurate, beautifully balanced, absolutely accountable and endearingly ethical,” Hamer gushed. “That’s why everyone loves them so much. They’re doing a great job and simply don’t need us anymore.”

Hamer cited the “Top Ten Changes” in the news media since the News Council began:
1. They always tell the truth and get the facts right.
2. They make sure to tell all sides of every story.
3. They scrupulously separate news from opinion.
4. They shun sensationalizing or scandal-mongering.
5. They work for the public interest, not to win journalism prizes.
6. They clarify and explain news coverage and invite dialogue with the public over journalistic conduct.
7. They encourage the public to voice grievances against the news media.
8. They admit mistakes and correct them promptly.
9. They expose unethical practices of journalists and the news media.
10. They abide by the same high standards to which they hold others.

Hamer noted that the last five items come directly from the Society of Professional Journalists’ Code of Ethics. “That’s all the News Council has ever asked – that they follow their own darn ethics codes,” Hamer said. “They’re finally doing that, and they deserve a pat on the butt.”

With the WNC’s closure, there are now no news councils in the United States to provide independent outside accountability for the news media and journalists. “So the watchdogs can just watch themselves from now on,” Hamer said. “And we know they’ll do a bang-up job!”

CONTACT: John Hamer, Ex-President and Ex-Exec Director, WNC (206.262.9793)

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American Journalism Review reviews WNC, so WNC reviews AJR

When I got a phone call from a reporter for American Journalism Review (AJR) saying he was doing a story about news councils, I was both happy and wary. Happy because we don’t get much national coverage, especially from a prestigious publication like AJR. Wary because the reporter said he was a young editorial assistant at the magazine and had never even heard of news councils before his editor asked him to write about them.

But hey, I was a young reporter once and often did stories on subjects I was clueless about, so I gladly consented to an interview. I wanted to make sure he got the story right. I spent a couple of hours on the phone with him explaining how we operated, giving him background information, and referring him to other possible sources.

The story was just posted on AJR’s website. Overall, it’s not bad. Well-written, accurate and reasonably balanced, with several different perspectives and lively quotes. To his credit, the reporter called me back twice to double-check facts and run my quotes by me to make sure that’s what I said. Not enough reporters do that, so kudos to AJR.

The story focuses on the demise of the Minnesota News Council, which closed its doors in January after a 40-year run. The MNC was the model for the Washington News Council when we started in 1998. We essentially adopted their guidelines and procedures, as AJR correctly notes.

The story — also correctly — points out that we are the only surviving news council in this country that still hears formal complaints against the news media.  It states — correctly — that the WNC and the MNC, with funding from the Knight Foundation, held a national contest to start two more news councils in 2005 and awarded start-up grants to groups in New England and California. It notes — correctly — that the New England News Council changed its name to New England News Forum, and decided not to hear public complaints against media outlets, but just to host discussions about news-coverage issues. It states — correctly — that the California effort (actually, just Southern California) “never got off the ground.” (Why? Because its director moved to another state.)

For the most part, the AJR story gets it right. However, there are some points I take issue with.

1. HEADLINE — “Fading Away” is true for the Minnesota council, but our council is as vigorous as ever. We just matched a $100,000 challenge grant from the Gates Foundation, received a $10,000 grant from Microsoft, and were named “Organization of the Year” by the Municipal League of King County. We totally redesigned our website in the past year, with an active blog, a growing online community, a fun “What I Read” series, a NewsTrust.net widget, and other innovative features. We have lots of exciting plans for 2011 and beyond. We are by no means fading away. What’s more, news and press councils are proliferating around the world. For a global list, see the AIPCE’s website.

2. OMISSIONS — The story doesn’t mention the WNC’s latest really cool projects, including our “TAO of Journalism – Transparent, Accountable, Open” Pledge and Seal, which is gaining traction nationwide, and our unprecedented new OMG (Online Media Guide) for Washington state, which is generating great interest. Granted, the reporter’s space was limited, but surely there was room for a sentence or two about these efforts — especially since the story is a “web exclusive.”

3. QUOTES — AJR quotes some folks whose comments are debatable, to say the least. Tony Carideo, the last chairman of the MNC, says that the willing participation of news organizations is “absolutely critical” to the success of any news council. Well, maybe. But in our 13 years of operations, new organizations have never actually appeared at our complaint hearings to answer questions about the stories at issue. In each case, they responded in written statements or online, but were not willing to face the complainants and the council in an open forum. Carideo told AJR that if the news outlets don’t participate, “that doesn’t work.” Oh, really? He should ask King County Sheriff Sue Rahr, whose complaint against the Seattle Post-Intelligencer was upheld, or the Washington State Beef Commission and Dairy Products Commission, whose complaint against KIRO7 TV was upheld.  The process clearly worked for them, as it has for others who have come to us when they had no other recourse. The fact that the media organizations didn’t participate in person actually reflects more negatively on them than on us.

4. TECHNOLOGY — AJR quotes Carideo and Eric Newton of the Knight Foundation saying that with the Internet, online feedback to news outlets is much quicker and easier, so there is less need for a complaint-and-hearing process. However, both acknowledge that comments sections are often uncivil and unproductive, and a news council can provide more thoughtful analysis of media ethics and performance. Gary Gilson, former head of the MNC, says it is “absurd” to think that online access provides “any serious measure of accountability to the general public.” He’s absolutely right. People constantly tell me that we are needed now more than ever.

Newton is spot on when he states: “We still need to keep thinking of good ways to keep quality news and information about journalism on the table when complaints are discussed, but it looks like we need digital, real time ways to do it.” That is precisely what the Washington News Council is doing — and further evidence that we are not fading away. Instead, we are actively  reinventing ourselves in the digital media age. Want to help? Join our community. Talk back. Connect. Engage.

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Students nationwide take “TAO of Journalism” Pledge

Journalism students at Whitney High School (CA) take the TAO of Journalism Pledge.

“We want to show our readers and the larger journalism community that we stand by the ideals of being Transparent, Accountable and Open in our reporting and all of our practices as student journalists.” — The Roar, Whitney High School, CA

“Journalistic ethics are becoming even more critical to the practice of journalism as the field evolves….[We] like the simplicity of the pledge and the fact that it can apply equally and easily to citizen journalists, students, bloggers, professional journalists in all media.” — The Kerronicle, Kerr High School, Houston, TX

“Why are we doing it? Well, because we should.” — The Purple Tide, Chantilly High School, VA

Almost 1,000 student journalists from coast to coast have now taken the “TAO of Journalism” Pledge, promising to be Transparent, Accountable and Open in their practice of journalism. More than 850 of them nationwide took the Pledge during the Journalism Education Association’s Scholastic Journalism Week (Feb. 19-26). The quotes above are among comments emailed to the Washington News Council, which originated the TAO of Journalism concept and trademarked the TAO Seal.

The TAO Pledge and Seal allow journalists to make a public statement of ethical principles to help instill trust among their readers, viewers and listeners. The JEA endorsed the concept at the organization’s annual national convention in Kansas City last November. Kathy Schrier, executive director of the Washington Journalism Education Association and executive assistant at the WNC, attended the convention and led the endorsement effort. The TAO Pledge also may discourage school administrators from imposing prior review on student publications, JEA leaders believe.

The TAO Pledge — which is open to mainstream journalists, independent bloggers, freelancers, newsletter writers, or anyone else committing “acts of journalism,” asks journalists to publicly promise that they will be “Transparent” about who they are, “Accountable” and willing to correct any errors, and “Open” to other points of view. The idea, originally introduced at a Journalism That Matters gathering, is steadily gaining traction with media organizations and individual journalists worldwide as a way to help maintain public trust. (See Directory page on TAO website for a list of pledgers so far.)

After all, journalists want everyone they cover to be transparent, accountable and open. So why not them? It’s a two-way street. Those qualities always increase credibility and public trust in any institution or organization that adopts them. The same will be true for journalists and media organizations.

Any media group or individual journalist who takes the TAO Pledge gets listed on the TAO of Journalism website with a link to their publication and/or website. They can then post the TAO Seal in their masthead or on their website.

For some examples of how some sites are using the TAO Seal, see:

1. Spot.us

2. Common Language Project

3. De Standaard, Belgium

4. B-Town Blog

5. Fremocentrist

Student journalism organizations may take the TAO Pledge and display the Seal for free. Independent individual journalists are asked to donate $25 per year and media organizations (three or more staff) are asked to donate $50 per year to help support the TAO project’s website, maintenance and outreach. The Washington News Council is a 501c3 nonprofit organization, so donations are tax-deductible.

JEA is encouraging schools and student media to sign the Pledge  and to invite their school administrators to sign on, as well. Students receive a color poster of the TAO Pledge that can be displayed as a reminder of their commitment. In addition, student publications that took the TAO Pledge during Scholastic Journalism Week receive temporary stick-on “TAOttoos” of the TAO seal for all members of their staff. The Washington News Council ordered 3,000 of these to be mailed to TAO pledgers nationwide.

The TAO Pledge and Seal are open to anyone who is interested. Just TAO it!

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Tom Stites’ Banyan Project: Will Co-op Journalism Work?

Tom Stites explains The Banyan Project to a group at Ivar's Salmon House

Journalism, says Tom Stites, should be: 1) relevant to people’s lives, 2) respectful of everyone, and 3) worthy of their trust.

Relevant. Respectful. Trustworthy. What’s so hard about that?

Nothing, really, but too much journalism today falls short of those goals, according to Stites, founder of The Banyan Project, a nascent national pilot effort still in the development stages.

Stites was just in Seattle for a few days to talk with people here who are trying to encourage and create more relevant, trusted, ethical and abundant journalism.

The Washington News Council invited about 25 local journalists, civic activists, public-relations professionals, academics and others to meet with Stites at Ivar’s Salmon House on Monday (Feb. 21) to learn more about Stites’ project.

Stites is currently a fellow at the Berkman Center for the Internet and Society at Harvard University. He also won the prestigious “Game Changer” award last year from the WeMedia organization, in a national competition decided by online votes. He was also one of the first journalists to take our TAO of Journalism pledge for Transparency, Accountability, and Openness.

Journalism That Matters Pacific Northwest co-hosted the event, thanks to Anne Stadler and Mike Fancher. They (and I) are active members of the JTM Collaboratory that has been meeting regularly since a large JTM gathering in January 2010 at the University of Washington. Stites also met with several co-ops in this region to explore possibilities and exchange ideas.

His plan is to use the “consumer co-op” model to create a new kind of journalism built on a “bedrock of trust and integrity,” whose citizen members will support it and sustain it. The co-op plan would allow “no possibility of structural conflict of interest,” Stites said, which can be a problem with other forms of journalism that are funded by advertisers, subscribers, individual donors and increasingly by foundation grants. (AUTHOR’S NOTE: The word structural was inadvertently omitted from my original text.)

Stites envisions several Banyan “turnkey franchises” around the country, whose co-op members would practice “relational journalism” and observe a “covenant of behavior” online. He calls it a “civic networking space” where citizens would confront issues and possibly take action. They would be more engaged because, as co-op members, they would have a stake in the outcome, and a “deep sense of ‘stakeholderness,’” Stites said.

Questions from the group raised concerns about the need for such a new effort given the proliferation of hyperlocal neighborhood websites, the robustness of ethnic media outlets, and the explosive growth of Facebook, Twitter and other social networks that allow people to get news and information from sources they trust, including their friends.

Other questions focused on financial viability and how to “monetize” the project. Stites hopes it will be funded by coop members, advertisements, administrative fees, philanthropic donations, “crowd fueling” and ancillary sales of products or services. But he conceded that he “hasn’t yet raised a cent” to support the project. Stites acknowledged that he was formulating a “Plan C” for journalism, but stressed that we also need a “Plan D, E, F, G, and so on” until we find something that works.

So the future of The Banyan Project – as with many other new journalism efforts these days – is uncertain. Banyan is a good start, but whether it will seed, take root and grow – like its namesake tree – remains to be seen.

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